Sara Mason '17

I am working in Social Advertising, promoting ads on social channels (Facebook/Instagram, Pinterest, Snapchat, etc.). Day to day I work with clients to prioritize their goals, guidelines, and expectations for their social advertising. This is partly done by creating and providing strategic media plans for all new campaign initiatives, across all social platforms, based off of the clients’ briefing guidelines and past media performance. Once the plan is agreed upon by the client I then implement the campaign, track pacing, perform optimizations, and analyze overall performance.